About Dusty for Calgary Businesses
A Calgary-savvy AI for your business website. Answers your customers day or night — about your business and the city. One line of code. Live on 22 Calgary sites.
What this site is
A Calgary-savvy AI for your business website. Answers your customers day or night — about your business and the city. One line of code. Live on 22 Calgary sites.
Who runs it
Jordan DeFazio · Editor, Fat Monk Media Network · Operator, Fat Monk Films Ltd. (Alberta corporation). Lives in Calgary. Email jordan@fatmonkmedia.com.
Why we built it
The Fat Monk Media Network is the working portfolio of Fat Monk Media — a Calgary marketing studio that builds story-driven worlds for its clients. We built the network as our own demonstration of the methodology we sell: audience persona, brand voice, six core stories, a content system, an AI concierge. Same bones we'd build for a client, just for ourselves first.
Reading the editorial side of the network is free — no paywall on the articles, no surveillance tracking, no Google Ads, no Meta pixels. Where we do make money is the marketplace + tools layer: Calgary Mentors keeps 15% of every booked session, calgaryhousepainting.com earns a referral fee when we connect a homeowner to a verified painter, and the newsletter occasionally runs a paid sponsorship clearly labeled as such. Editorial and commerce live on different surfaces by design — nothing you read here is trying to sell you something. If you like the system and want one built for your business, the studio is at fatmonkmedia.com.
The network
Fat Monk Media Network covers Calgary one topic at a time. The full directory lives at fatmonkmedia.com. Sister publications include:
- calgarynewspaper.com
- calgarysaddledome.com
- calgaryflames.com
- calgaryconcerts.com
- calgaryolympics.com
- calgaryrodeo.com
- calgaryfilmfestival.com
- calgarykids.com
- calgarymenu.com
Editorial standards
Every story on this site comes from a documented source: a venue record, a primary interview, a public document, or a reader submission that a human editor has reviewed. We make mistakes; when we do, we correct them publicly and date the correction.
AI assistance: We use AI tools to draft, translate, and accelerate editorial work. A human reviews everything before publication. The AI does not make editorial decisions.
Get in touch
Tip line, corrections, complaints, kind words: jordan@fatmonkmedia.com. Reply within two business days unless we're on the road.